About Us

💃 Boldlior – Made to Hug You (In All the Right Places)

Back in 2001, on a little stylish corner of Kesanand Road in Wagholi, Pune, Boldlior began its love affair with lingerie—and trust us, it’s been a passionate one. Tucked inside our chic boutique at Micasaa, we’ve spent the last two decades designing intimate wear that makes hearts flutter and wardrobes sigh with satisfaction.

From silky bras that feel like a second skin to panties so posh you’ll wish they were outerwear, Boldlior is all about turning everyday essentials into personal treasures. Think sultry bralettes, luxurious lace, and fits so flattering you might just strut around the house like it’s a catwalk. 💃

We’ve been playing cupid across borders for years, with our premium exports winning the hearts (and curves!) of fashion lovers overseas. But now? We’re bringing our sass and silk right to India’s doorstep—with our brand new online store designed just for you.

At Boldlior, we believe that lingerie isn’t just fabric and lace—it’s mood-lifting, confidence-boosting magic. Whether you’re slipping into something comfy for yourself or dialing up the drama, we’ve got the styles to match your vibe.

✨ What makes us special?

• 22+ years of expertise in making intimate wear that feels like self-care.

• Premium fabrics chosen with love (and a little obsession).

• Designs that dance between elegance and bold expression.

• Sizing that actually makes sense for Indian bodies. Finally!

So go on—explore, indulge, maybe even blush a little. Boldlior is here to make every layer feel fabulous, and every wearer feel adored.

After all, life’s too short for boring bras. 💋